Dispatch: Transforming Paid Media into a Profitable Growth Engine

Dispatch partnered with Clermont Digital to overhaul an underperforming paid media program that lacked profitability, relied heavily on branded search, and was constrained by tracking and attribution limitations.

Rather than operating as a traditional media vendor focused solely on campaign management, Clermont acted as a strategic growth partner across paid media, landing page strategy, reporting infrastructure, conversion tracking, and UX optimization. The engagement focused not just on generating more leads, but on improving the efficiency and quality of customer acquisition across the entire funnel.

The Challenge

Dispatch faced several core challenges:

• Paid media was not consistently profitable

• Nearly 60% of new customers originated from branded search, limiting incrementality

• Campaigns optimized toward account creation rather than delivered customers and revenue

• Tracking gaps and attribution limitations restricted optimization capabilities

• Landing page and conversion paths required refinement to better support scalable acquisition

The Strategy

Clermont Digital rebuilt the paid media foundation with a focus on profitability, scalability, and operational alignment.

Key initiatives included:

• Expanding into non-branded and high-intent search demand

• Developing hyper-local and industry-specific keyword strategies

• Shifting optimization toward delivered customers and first-order revenue

• Reducing dependence on Performance Max in favor of more controllable Search campaigns

• Partnering on landing page UX and conversion path improvements

• Improving reporting visibility and performance analysis

• Advising on advanced tracking and API-based revenue attribution opportunities

The result was a far more sophisticated acquisition program aligned to true business outcomes rather than vanity metrics.

The Results

The transformation was substantial:

• ROI improved from negative returns to 185%

• Cost per delivered customer decreased nearly 90%

• Delivered customers scaled significantly while overall spend declined

• Branded dependency was eliminated, with 0% of spend tied to branded search in six months

• Paid media became a consistently profitable and incremental growth channel

Importantly, these results were achieved despite ongoing data and attribution limitations that restricted full revenue optimization.

The Outcome

By combining deep technical SEM expertise with strategic guidance across UX, tracking, reporting, and funnel optimization, Clermont Digital transformed Dispatch’s paid media program into a scalable, efficient growth engine. The engagement established a strong operational foundation for future growth, including expansion into higher-value and enterprise customer acquisition.