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Performance Marketing Case Studies & Results

Building a Digital Growth Engine From the Ground Up

QBOID Case Study

Building a Digital Growth Engine From the Ground Up

QBOID partnered with Clermont Digital to launch and scale a digital marketing program designed to generate qualified pipeline for a highly technical warehouse automation intelligence platform.

Starting from the ground up with a modest monthly media budget, Clermont Digital developed a focused paid search and paid social strategy centered around highly targeted audience segmentation, rapid testing cycles, and continuous message refinement based on real-world performance data.

Because the company operated in a specialized B2B market with a long sales cycle and niche buyer personas, success required more than simply launching campaigns. Clermont worked closely with QBOID to identify ideal customer profiles, refine positioning, test messaging aggressively, and build a scalable acquisition strategy while remaining highly efficient with spend.

Strategic and Scrappy

The engagement required a combination of strategic thinking and hands-on execution.

Clermont Digital supported QBOID across:

  • Paid search and paid social management

  • Audience and ICP development

  • Messaging and positioning refinement

  • Landing page and UX recommendations

  • Conversion optimization and testing

  • Performance reporting and analytics

  • Pipeline attribution analysis

  • Campaign experimentation and iteration

Rather than relying on large budgets, the strategy focused on learning quickly, adapting rapidly, and using performance data to continuously improve efficiency and lead quality.

Results

Within the first month:

  • Paid digital generated a 2X+ return on ad spend to pipeline

  • Digital quickly became QBOID’s largest lead generation source

Within nine months:

  • The program achieved sustained positive ROI

  • Paid media evolved into a scalable and measurable growth channel

  • QBOID established a stronger digital presence and clearer market positioning

The engagement demonstrated how a focused, data-driven strategy, paired with close collaboration and rapid iteration, can help an emerging B2B technology company build meaningful pipeline without requiring enterprise-level budgets.

Elizabeth Laird