Turning Paid Media Into a Growth Engine for Dispatch

Dispatch Case Study

Transforming Dispatch’s Paid Media Into a Scalable Growth Engine

Dispatch partnered with Clermont Digital to rebuild and modernize its paid media program with a focus on scalable customer acquisition, stronger profitability, and better downstream customer quality.

Prior to Clermont Digital’s involvement, the account relied heavily on branded search demand and lacked the infrastructure needed to scale efficiently. Clermont restructured the program from the ground up — expanding non-brand search coverage, improving attribution, rebuilding campaign architecture, and shifting optimization toward delivered customers and revenue quality rather than surface-level lead volume.

Over the course of the engagement:

• Cost per delivered customer improved 89%

• Delivered customers increased 313%

• ROI improved 81%

• Revenue remained stable while overall media spend declined materially

Clermont Digital also successfully transitioned the account away from dependence on branded search. Prior to restructuring, nearly 60% of new customers originated from branded campaigns. Within 2 quarters, the program had shifted entirely toward non-brand acquisition through aggressive keyword expansion and hyper-local targeting strategies.

More Than Media Buying

The engagement evolved well beyond campaign management.

In addition to managing paid media execution, Clermont Digital advised on:

• Attribution and conversion infrastructure

• CRM and HubSpot integration challenges

• API-based revenue tracking recommendations

• Revenue-weighted bidding strategies

• Enterprise acquisition strategy

• ICP development and messaging

• Funnel optimization and lifecycle growth

• Search and LinkedIn channel expansion

• Offer strategy for enterprise buyers

As Dispatch matured, Clermont helped guide broader strategic conversations around scaling enterprise customers, improving repeat order behavior, and aligning marketing efforts more closely with operational profitability and customer lifetime value.

The Result

Rather than acting as a traditional paid media vendor, Clermont Digital became a strategic growth partner combining performance marketing, analytics, attribution, and operational strategy to help Dispatch build a more efficient and scalable acquisition engine.