Transforming Digital Performance for a Publicly Traded Technology Brand
DHI Group / Dice Case Study
Transforming Digital Performance for a Publicly Traded Technology Brand
DHI Group, a publicly traded company and parent organization of Dice, partnered with Clermont Digital to bring a more strategic, hands-on approach to its digital marketing programs.
Clermont Digital assumed responsibility for a six figure monthly paid media spend while also supporting broader initiatives across UX strategy, marketing analytics, conversion optimization, and lead generation performance.
The engagement quickly evolved beyond campaign management. Clermont worked closely with senior leadership to identify performance bottlenecks, improve lead quality, refine attribution, and scale acquisition efforts more efficiently across channels.
Results That Reshaped the Program
Under Clermont Digital’s management:
Cost per qualified lead decreased by 83%
The program scaled into the company’s second-largest lead source
Marketing efficiency improved while management costs decreased substantially compared to the previous agency relationship
Rather than relying on surface-level optimizations, Clermont focused on improving the entire acquisition funnel — from audience targeting and media strategy through landing page experience, testing methodology, and downstream lead quality.
More Than Media Buying
Clermont Digital served as a strategic marketing partner across:
Paid media management and optimization
UX strategy and landing page recommendations
Conversion rate optimization and testing
Marketing analytics and attribution analysis
SQL growth initiatives
Audience strategy and segmentation
Executive-level reporting and strategy discussions
Cross-functional collaboration with internal teams
The engagement demonstrated Clermont Digital’s ability to operate at both the strategic and executional level — combining enterprise-scale media management with senior-level consulting, analytics expertise, and growth-focused decision making.