Rebuilding Local Paid Media Performance at Scale

Whistle Express Case Study

Rebuilding Local Paid Media Performance at Scale

Whistle Express partnered with Clermont Digital to modernize and scale its paid media program across a rapidly growing footprint of car wash locations.

The engagement extended far beyond campaign management. Clermont Digital oversaw paid media strategy, conversion tracking, reporting infrastructure, audience refinement, local campaign execution, and UX recommendations , all with a focus on driving measurable in-store traffic as efficiently as possible.

Because success depended on highly localized performance, Clermont built and managed an extremely detailed market-by-market program designed to balance scale with efficiency across individual store regions.

Driving Efficiency Through Smarter Targeting

Rather than relying on broad targeting and branded demand, Clermont focused on improving incrementality and customer acquisition quality.

Strategic optimizations included:

• Blocking existing members and retail washers from campaign targeting

• Restricting campaigns to new prospective customers

• Eliminating branded search targeting to prioritize net-new customer acquisition

• Expanding Performance Max while carefully monitoring local efficiency

• Developing localized creative and offer strategies by market

Clermont Digital also worked closely with Whistle Express on:

• Conversion and store visit tracking

• Attribution analysis

• Daily, weekly, and monthly reporting infrastructure

• Landing page and UX recommendations

• Creative testing and messaging strategy

• Incrementality analysis

• Campaign-level optimization frameworks

Results

Under Clermont Digital’s management:

• Cost per media-driven store visit dropped by half due to work done

• The program scaled over 5X during the same period

• Clermont maintained highly efficient acquisition costs while significantly increasing campaign reach and engagement across local markets

As the program matured, Clermont also helped Whistle Express strengthen internal reporting visibility through automated dashboards, shared campaign reporting systems, and ongoing strategic planning around creative, offer messaging, and incrementality testing.

More Than a Media Vendor

Clermont Digital functioned as a strategic growth partner throughout the engagement combining local paid media expertise, analytics, UX guidance, tracking infrastructure, and operational reporting to help Whistle Express build a more scalable and efficient customer acquisition engine.